The new logo is contemporary, bold and honors military service. It reflects the slogan to "Serve. Lead. Succeed." and value as the trailblazer for the growth of small businesses owned by armed forces members.
The 2017 and 2019 logos were designed by Alpha Company Commander Andre' Haynes.
The 2019 - Present logo was designed by Alpha Company Commander Andre' Haynes and Senior Officer Bob Maxwell from Voice of the Veteran.